I was pleased to join former Strictly Come Dancing Head Judge Len Goodman to support Santander’s Scam Avoidance campaign, which aims to address the issue of scams targeted at the over 60s.

Santander has revealed that 63 per cent of the over 60s in Wales are worried about the threat of scams and the overwhelming majority (86 per cent) in Wales believe more needs to be done to help their age group learn about scams to avoid having their money and identities stolen.

Scammers often cruelly target the most vulnerable in society, and older people in particular. No one is immune to scamming though, and prevention through awareness is the best way to avoid becoming a victim of a scam.